1. The Couple Behind 'Dogs of Instagram' Started It as a Pet Project and Now Have 4 Million Followers and a Successful Ecommerce Business

    The Couple Behind 'Dogs of Instagram' Started It as a Pet Project and Now Have 4 Million Followers and a Successful Ecommerce Business

    The user-generated feed of dog photos has become a hashtag and, in a way, an online movement.

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    1. At the time, I was working in communications and PR for a startup, studying the mobile social media habits of millennials.
    2. We didn't have hopes or aspirations of it becoming our full-time job or monetization, but we knew that we were onto something.
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