1. How These Female Engineers Reinvented The Bra

    How These Female Engineers Reinvented The Bra

    Nearly every style she owned–hundreds of dollars’ worth in her drawers–featured medieval underwires that dug into her ribcage and constricting straps that irritated her shoulders. “As I started talking to other women, I realized I was not the only one,” says McKeen, 37, the founder and CEO of Evelyn & Bobbie. “We are all experiencing this. Somehow we were getting the message that it was just us–that everybody else was rushing into the lingerie store and coming out fulfilled.

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    1. As I started talking to other women, I realized I was not the only one.
    2. The bra is a pretty loaded garment–there's so much social meaning in that garment.
    3. I never could have imagined that it would take three and a half years.
    4. Okay, well surely in Europe or Asia or somewhere, someone is innovating on this product, Somebody's got to be taking a look at this architecture.
    5. There's often a big disconnect between the technical design that happens in an organization, and the changes that happen between the time that the tech person said great [and actual production], what actually transpired at the factory and then the less expensive materials that are chosen as the substitutes
    6. Our mission is to be the most innovative intimate apparel company in the world, and it's never been more possible to do that.
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