1. How Instagram Became The Music Industry’s Secret Weapon

    How Instagram Became The Music Industry’s Secret Weapon

    To understand the power Instagram holds for the music industry, look no further than Beyoncé’s baby bump. If you were anywhere near the internet on February 1 of this year, you likely saw the now famous photo of the pregnant diva looking out behind a green veil. But the viral photograph wasn’t clandestinely shot for the cover of Vanity Fair, nor was the announcement of her pregnancy sent out as a press release to journalists. It wasn’t even a Facebook post.

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    1. For artists, this is a real creative space where they can reach a community super effectively by expressing their visual voice in the most raw possible way.
    2. A lot of what I did with Beyoncé on Instagram has given me the foundation to work in a meaningful way with a lot of artists.
    3. If we have a new project, we'll bring in the Instagram team and we'll play music.
    4. Artists have these amazing, organic, creative ideas and they have ideas of how they want those visual efforts to come to life on Instagram.
    5. There's not much of an educational process that we have to do with the artists.
    6. You can probably reach more people there than anywhere else, like your Facebook or your Twitter or whatever.
    7. When an influencer posts to Instagram our music or something about our artists, we are able to track that and see: Why did we see a spike in sales on this particular day?
    8. We just had a meeting with Lil Yachty.
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