1. 5 Ways to Help Employees Keep Up with Digital Transformation

    5 Ways to Help Employees Keep Up with Digital Transformation

    The consumer products landscape is in the midst of a significant digital shake up. Success of these new ideas and approaches depends on the abilities, skills, and mindset of the company’s workforce. Work with leading consumer products companies around the world shows that there are clear practices and investments that drive a greater chance of success in organizing a workforce around the expectations and needs of the connected consumer: 1) Commit from the top, 2) Give employees direct access to consumers, 3) Help employees embrace agility, 4) Invest in “Employee Experience Design”, 5) Invest in lifelong learning. The consumer ...

    Read Full Article
  1. Categories

    1. Marketing & Sales:

      Customer Experience, Email Marketing, Marketing, Sales
    2. Finance & Accounting:

      Accounting, Crowdfunding, Finance, Venture Capital
    3. Human Resources & Personnel:

      Health Insurance, Hiring, Personnel & HR
    4. Technology:

      Apps, Mobile, Technology
    5. Social Media:

      Facebook, Foursquare, Google+, Instagram, LindedIn, Pinterest, Snapchat, Twitter, Yelp
    6. Entrepreneurs:

      Entrepreneur, Family Business, Small Business Ownership, Small Business Saturday, Start-ups
    7. Politics:

      Election, Executive, Judicial, Legislative
    8. Self Help:

      Happiness, Self Improvement

    1. A clear, easy-to-memorize digital group strategy is now vocally championed by leadership across the company.
    2. I'm constantly using and testing new platforms — live video, posts on Facebook, Instagram stories, and more. Experiencing this for myself gives me that extra edge to ask the tough questions and challenge some of the sales pitches from agencies and tech companies trying to sell me that big campaign.
    3. Borrowing from fields like user experience design, we've been able to reconsider crucial aspects of recruiting, onboarding, development, and retention to create journey maps to enhance the employee experience.
    4. We worked hard to design a baseline of digital knowledge that we expect each employee to be able to reach.
  3. Topics Mentioned

  4. Authors