1. Transcript of Tackling the Sales Aspect of Being an Entrepreneur

    Transcript of Tackling the Sales Aspect of Being an Entrepreneur

    Transcript of Tackling the Sales Aspect of Being an Entrepreneur written by John Jantsch read more at Duct Tape Marketing

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    John Jantsch:                       Selling is a fact of life. Every business, every entrepreneur sells. It doesn’t matter if you have that in your title. If you’re a business owner, if you’re the founder of a company, there’s a really good chance you’re the top sales person, you’re the VP of sales.

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    1. Unfortunately for a lot of people that don't consider themselves sales people, a lot it's like.
    2. Hey, I need you in Cleveland. Can you come out?
    3. Guys, that's not where we are yet. I have no idea what this is going to cost, because I actually don't know what you need.
    4. Okay, look. Ballpark numbers, typically when I work with a retailer the size of Claire's, you're looking at about $100,000 per category per year.
    5. That's great. I never asked for 1.7 million dollars. You told me you needed numbers, and I'm giving you a range of what I typically see an eCommerce retailer of your size spend. Now, how many categories do you want to actually go after?
    6. Well, which 15 categories do you not want to focus on?
    7. Oh, I read your book. I think you're the greatest. I want you to come do marketing for me. I'll pay anything.
    8. That's interesting. Why wouldn't I just buy from you socially if that's the only way to do this?
    9. Okay. Well, let's assume that we can fix this, and whatever solution we put in place will fix your 1.4 million dollar shortfall. What's that worth to you? What would you be willing to pay for that?
    10. Look guys, here's the thing: I got two responses to that. First off, this has been a problem for three years for you guys. You've done nothing to convince me that you're actually willing to make any investment in fixing your problem, right?
    11. But here's the good news: if you choose to, which again, I'm not certain you're going to, my solution isn't going to 100 or $150,000. In fact, it's only $80,000.
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