1. Want To Be The Next Uber, Lyft, or Facebook? You Might Be More Successful Trying To Be This Instead

    Want To Be The Next Uber, Lyft, or Facebook? You Might Be More Successful Trying To Be This Instead

    As entrepreneurs, we tend to think that the only way to succeed is to be first. So much emphasis is placed on first-mover advantage--which means being the first company to establish significant market share in an emerging industry. But the truth is (and there is plenty of data to support this), being a first-mover often times welcomes much more risk than if you were to play the less celebrated but better positioned role of "second-mover pioneer."

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