1. Everything Social Marketers Need to Know About Micro-Influencers

    Everything Social Marketers Need to Know About Micro-Influencers

    When it comes to your social media strategy, bigger isn’t always better. You already know that influencer marketing can get you real results (it’s been shown to influence 20 to 50 percent of all purchasing decisions) but it might be time to consider what micro-influencers can do for your business. In contrast to more well-known or celebrity influencers, micro-influencers are everyday social media users with smaller audiences.

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    1. You might get eyeballs [with larger follower counts], but they won't be eyeballs that care.
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