1. In the age of Amazon, an entrepreneur explains what will make us want to go to the store

    In the age of Amazon, an entrepreneur explains what will make us want to go to the store

    Rachel Shechtman has retail in her blood. Her mother was in the gourmet food business and her grandparents and great grandparents owned a fabric store. In 2011, Shechtman launched her own rotating shop in Manhattan’s Chelsea neighborhood. STORY, her business, is entirely reinvented every three to eight weeks like a gallery, has a point of view like a magazine and sells things like a store. When we visited, the theme was Fresh STORY, a collaboration with Jet.com to promote fresh food. We spoke to Shechtman for our Making Sen$e segment about how shifting consumer habits are forcing stores to either transform or perish.

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