1. How to Write a Mission Statement in 5 Easy Steps

    How to Write a Mission Statement in 5 Easy Steps

    I’ve had a 30-year love-hate relationship with mission statements. I’ve read thousands. I love it when a mission statement defines a business so well that it feels like strategy—which does happen—and I hate it when a mission statement is generic, stale, and completely useless. Which also happens, but not nearly as often. A good mission statement is useful tool for well-run business. It’s the “why” of business strategy.

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