1. Transcript of Create and Market Work That Lasts

    Transcript of Create and Market Work That Lasts

    Transcript of Create and Market Work That Lasts written by John Jantsch read more at Duct Tape Marketing

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    John J: The vast majority of revenue in the creative industries, from publishing to music to Hollywood, comes from content that’s over a year old. That’s right. We all get excited about the launch, about the new glitzy thing. But the fact is, most businesses rely on that thing that sells over and over and over again, year, after year, after year. after year.

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