1. The Next iPhone May Not Start At $1,200, But It Will Be Very Expensive

    The Next iPhone May Not Start At $1,200, But It Will Be Very Expensive

    Gruber argues that Apple has always had to use components in its phones that were mature and could be manufactured in enough quantity to support the device’s massive sales. That meant that newer, cutting-edge features (like wireless charging and bright OLED screens) couldn’t be used in new phones, putting Apple at a real disadvantage versus the competition. “The best available iPhone should be, at least arguably, the best phone in the world,” Gruber writes.

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    1. Stronger than expected demand for the higher-priced iPhone 7 Plus tells us that higher-priced iPhones are very likely.
    2. It is not out of the realm of possibility that a new iPhone with an OLED screen could be around $1,000 to $1,200 at first, even though they would be in limited supply.
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