1. This Is What Works in Facebook Headlines: The 20 Most Effective Phrases

    This Is What Works in Facebook Headlines: The 20 Most Effective Phrases

    Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook? To find out, BuzzSumo examined the performance of 100 million article headlines published between March 1, 2017 and May 10, 2017. The researchers looked at which trigrams (three-word phrases) garner the most likes, shares, and comments on Facebook.

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