1. How Facebook Used Science And Empathy To Reach Two Billion Users

    How Facebook Used Science And Empathy To Reach Two Billion Users

    “I’m pretty happy with the amount of people that have been to it so far,” he said. From almost the moment that a Harvard sophomore named Mark Zuckerberg launched a site designed to help his classmates find each other, one of the most notable facts about Facebook has been that it just keeps getting larger.

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    1. We were one of the first teams to really have a data-driven, product-driven approach to growth, which was historically more of a business function.
    2. Sometimes I think of us like a SWAT unit or like a ninja team.
    3. The translations were really good, better than when you use professionals, because the community understood the product really well, and there are concepts on Facebook that are kind of hard, like tagging someone.
    4. We saw that a lot of the people that were joining the product at that time and now, are not like us, using high-end Androids or iPhones with 4G connectivity.
    5. I think that people might be too quick though to think of mobile as the past or to be anticipating what the next thing might be.
    6. One week later, literally, the whole Fukushima tsunami disaster happened, so we had to evacuate our engineers.
    7. They basically hacked together Safety Check, which was the first version of the product that we now deploy.
    8. Mark [Zuckerberg] wants us to take this data-driven, product-driven approach and apply that to other problems because it's not unique, per se, to growth.
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