1. Why Turning Instagram Into a Snapchat Clone Could Be An Expensive Mistake

    Why Turning Instagram Into a Snapchat Clone Could Be An Expensive Mistake

    Snapchat and Instagram became popular for very different reasons. So why does the latter think it needs to copy everything the former does?

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    1. In theory, the best strategy would be to make the complex simple, packaging all the power and the options consumers think they want into a design that they'll find easy to use.
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