1. AI Can Make Us All Dress Better. So Why Isn't The Fashion Industry Using It More?

    AI Can Make Us All Dress Better. So Why Isn't The Fashion Industry Using It More?

    Fashion has always taken to the latest in trendy tech developments, from sparkly wearables and interactive dressing rooms to robots walking the Chanel runway. Increasingly, the industry is embracing AI and exploring how it can impact e-commerce productivity, retailer experiences, promotional campaigns, and even the clothes themselves. As online shopping continues to grow, it’s imperative for companies to utilize tools that can help them attract (and keep) customers.

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    1. You have to give this thing a personality that matches your brand and what you're offering.
    2. Right now, fashion brands are jumping to use [AI] and leverage it—to be the first to market with the technology, but not exactly using it as an expression of that specific brand.
    3. Everything about the experience now is about rails, it's about being on a very specific pathway.
    4. There's been a huge interest because there's so much talk about it.
    5. We felt like the technology was perfect for that space because we could build a new loyal relationship with those fans who already visit our site every single day.
    6. If you overuse this tool, you can alienate the user.
    7. There's a lot of expertise out there, and a lot of these scientists, they don't really know what to do with it, from a branding and creative standpoint.
    8. In the digital world, that's very hard to replicate.
    9. We've found that AI works best when it's tempered by actual intelligence—from humans.
    10. In the early days of these new technologies and platforms, you have to take a chance.
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