1. Two Simple Steps To Sell Anybody On Your Vision

    Two Simple Steps To Sell Anybody On Your Vision

    Something needs to change, and you think you know how. In other words, you've got a vision, and now you just need to sell it to other people. To help you out, there are two basic facts of psychology you need to know. First, persuading anybody of anything means connecting with what matters to them already. And second, when it comes to what matters to people—in other words, what motivates them—most people fall along a spectrum.

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