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    1. You're Failing If Your Marketing Strategy Is Slamming Other Entrepreneurs

      You're Failing If Your Marketing Strategy Is Slamming Other Entrepreneurs

      It can be the way certain entrepreneurs -- maybe competition -- goes about marketing or how they deliver their services, but these in-your-face marketing strategies are designed to point out the flaws in others to make the entrepreneur pointing fingers ...

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    2. “The Industry Is Fundamentally Broken”: Women On Sexism In Silicon Valley

      “The Industry Is Fundamentally Broken”: Women On Sexism In Silicon Valley

      To get an honest picture of the past, present, and future for women in tech, we sat down with five of the founding members of Project Include, an organization that works with startups to make their workplaces inclusive. These women have spent decades witnessing, enduring, and fighting sexism in Silicon Valley. What follows is an edited version of our conversation late last month at Fang Restaurant in San Francisco.

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    3. People Aren't Born Smart. They Learn How To Do This, And Become Smart As A Result

      People Aren't Born Smart. They Learn How To Do This, And Become Smart As A Result

      Outliers have a tendency to give the masses the wrong ideas. When we hear stories about a seven year old who can speak 14 different languages, or see a video of someone with a photographic memory repeating back every single person's name in a fifty person auditorium, we sit back in awe. "How can they do that?" we say, our jaws on the ground. But that's just not the case. The truth is, we are all blank slates when we arrive here on earth.

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    4. 8 Ways to Work Smarter and Improve Productivity

      8 Ways to Work Smarter and Improve Productivity

      We all have the same amount of time in a day, and there is no way to get more of it. It doesn't matter how successful or wealthy one is -- we are all capped at 24 hours per day. We have to subtract some for sleeping, eating, commuting and just living day-to-day lives -- the time left for entrepreneurial tasks is rarely enough. But, there is a way to maximize that time, and it involves working smarter -- not harder. Use the eight tips below and you will get more done in a shorter period of time.

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    5. How IBM’s ThinkPad Became A Design Icon

      How IBM’s ThinkPad Became A Design Icon

      So it’s certainly no shocker that rifling through a 25-year-old issue of PC Magazine provides dozens of pieces of evidence that the tastes of 1992 diverged wildly from those of 2017, in ways that go beyond the purely technological. The desktop and portable computers in its pages are beige and bulbous, bearing scant resemblance to their modern descendants. But there is one exception in the magazine. It’s a striking black laptop called the IBM ThinkPad.

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    6. 9 Quick Ways To Reboot Your Reputation at Work

      9 Quick Ways To Reboot Your Reputation at Work

      Whether you're new on the job or have been in the same role for a decade, you likely want to be seen as a reliable, resourceful and responsible member of the team. The good news is that there are quick changes that can be implemented which make maximum impact and they can help to solidify your role as a go-to colleague with character and leadership skills (even if you have let your reputation acquire a few scuffs along the way).

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    7. As Millennials Demand More Meaning, Older Brands Are Not Aging Well

      This year, my agency Enso’s World Value Index scored 150 brands according to how a nationally representative sample of Americans identify the brands’ purpose, the extent to which the purpose identified aligns with their own values, and the extent to which it motivates brand advocacy and purchase. The results are strikingly different for different demographics. For instance, Americans over 55 years old (“boomers”) rate Newman’s Own the No....

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      Mentions: Starbucks Samsung
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